King - Farm Heroes Saga

Overview

Creating Farm Heroes Saga without a scalable navigation system caused massive business problems years later. The team could not add the features and events required to stay competitive with modern mobile games.

I designed a navigation that scaled for now and the future. After implementing the system, the team could add the needed features, increasing engagement in events, visits to the shop, daily game rounds, and spending.

The nav bar is expandable for future features.

Players complained they missed events or didn’t know where to find them. The nav bar enables contextual notifications that educate the player.

Modular elements can be hidden depending on the page.