King - Design leadership

Overview

King is a leading mobile game developer who has created popular games like Candy Crush Saga, Farm Heroes Saga, and Bubble Witch, which are played by millions daily.

I was the UX/UI lead for Candy Crush Friends and Farm Heroes Saga. I managed designers, built trust in design, established a design process, and developed a qualitative research program for the London studio.

With a solid process and access to qualitative research, we reduced feature development by up to 50%

By sharing designs on the wall, inviting the team to ideation workshops, and live-streaming user research sessions, we demonstrated the value of the design process and built trust in the design team.