A Senior Product Designer from the world of video games. Turning ambiguous challenges into clear direction and engaging experiences.
How I work
01 Understand
First, I break down what the product actually is. That means pinpointing what's innovative, identifying the core experience users will repeat, and checking that the basics are in place to compete.
02 Zoom out
Once you understand what the product is, you can review it in the right context. When results aren't coming, the instinct is to optimise harder, tweak a button, or add a feature. The problem is usually higher-level.
I map out the full experience, identify what each part is trying to achieve, what data exists for it, and where you need more insights. That review usually reveals the real problem and makes what to do now, next, and later a lot clearer.
03 Move forward
With a clear picture of what to work on, the question becomes how to do it without creating new problems.
I involve the whole team in problem-solving from the start, not just designers and PMs. I design and build in tandem, so engineers aren't waiting for designs to start, technical discoveries feed back into the design before it's too late to change, and everyone is working with the same context.
Changes are incremental so you can see what's working before committing to more.